It’s called the Facebook pixel. What does it do? Well, I’m glad you asked! The Facebook Pixel is a piece of code you can place onto your website which tracks the data of your visitors.
On top of tracking their data, it also tracks the conversions from Facebook ads, optimized ads, build targeted audiences for future ads, and remarket to people who have already taken action on your website.
It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.
Now… What does this mean for you and your business?
What this means is you now can see what your customers are interested in most when it comes to your products or services. This is great for targeting because now you’re one step closer to sending the right ads out to your ideal customer.
Because even if your customer leaves your website and doesn’t buy your product or contact you about your services, now you know the right ads to put in front of them to get them to convert.
Now that you know what it is, and why you need it, make sure you get your web developer to put this piece of code on your website so that you make the most ROI out of having a website.
Because at the end of the day, what’s the point in having a website, if it isn’t working for you?