As a gym or fitness studio owner, you likely have a goal-focused / stoic mindset. Whether you’re training clients to compete in a marathon, helping them lose weight, or helping them increase their fitness ability, your day-to-day work involves goal-setting of many types. An effective way to increase your gym’s members is through social media marketing on Facebook and Instagram. With 947 000 Batswana on Facebook and 103 600 Batswana using Instagram every month, they’re channels you shouldn’t overlook when building your online marketing strategy. In this guide, we’ll give you tips and tricks on how to market your gym on Facebook and Instagram.
1 – Share Videos
Videos see 49% higher interactions than image posts on Instagram, so make sure to incorporate them into your social media strategy. Luckily, gyms and fitness studios typically have great atmospheres that help to create high-quality, click-worthy content.
2 – Try A Contest
Contests are a great way to build buzz and increase your online following. You can raffle off whatever makes sense for your unique gym — maybe a free week, month-long membership, class pack, or a personal training session.
3 – Create Paid Campaigns
Instagram and Facebook’s advertising platforms have powerful targeting tools that you can use to promote your gym to a highly relevant audience. You can target based on location, demographics, interests, and more.
For example, if you’re a yoga studio in Gaborone or Maun or even Francistown, you could target people in those areas, who are interested in yoga, and set your demographic targeting to closely match your existing clientele. Facebook’s large collection of user insights allows you to fine-tune paid ads to show to people who are interested in your kind of gym or studio.
After you have your target audience, figure out the offer you’ll feature on your ad. A free week offer can be effective and allows potential clients to get a feel for your studio before they commit. Chances are, once they walk in the door and experience your studio and energetic instructors, they’ll be excited to come back for more!